Here in this article you are going to know the best strategies to use Pinterest for your Business. Pinterest is widely used for Business, marketing, brand presence and also by the bloggers. Here i am going to solve all your queries related Pinterest. So read the full article and also please share this if you find this helpful.
You may also read the best use of excel for small Business.
Topics Covered :-
| 1. How to use Pinterest | ||||||||||||
| 2. How to use Pinterest for businesses | ||||||||||||
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What is Pinterest ?
Pinterest is a very fast growing visual search engine and a tool for planning your life. You can post Images which are known as Pins and make boards which are the collection of Pins. Basically Pinterest is a platform for sharing your creativity in the form of Images.
Pinners come to the app for "pinspiration"—they're planning parties, wardrobes, and vacations and they're looking for aspirational content. Pinterest is based around the concept of saving and sharing visuals or pins onto the med boards, which can then be followed by other users. Think of it as a visual bookmarking tool, which makes it a platform perfect for photos, graphics, and videos. You can follow the boards of your friend sand businesses, like and comment on pins, re-pin content, and collaborate with other users.
How to use Pinterest for Business ?
Another huge plus is that people go to Pinterest to look for new products. 75% of Pinterest users have said they are very interested in new products and 50% of Pinterest users have bought a product after seeing a promoted pin. Pinterest also converts well to sales! On average, each page on Pinterest is also worth around 78 cents in sales, drives two site visits and 6 page views, and is repined around 10 times.
And if you sell women's fashion and home decor - you're in luck. These categories are in the top five most popular
categories on Pinterest so you'll have a better shot at becoming successful on
Pinterest.
With all of that in mind, let's get into how to build your profile.
1. Build your profile: You're going to want a business account so to get started you can either add a business profile to your personal account, convert your personal account into a business account, or create a new business account. We'll create one from scratch. First you'll want to change your name and add a profile photo that represents your brand. Most pins and pages are discovered organically so feel free to throw in a couple of keywords in your name that showcase your specialty. And be sure to write a good, keyword-rich description of your business as well. Then claim your storefront.
This allows you to track your website
analytics. You'll also want to add the Pinterest tag to your website's HTML,
which will allow you to track conversions and see what people doon your site
after engaging with your pins.
2. Plan your content: Now you're all set to start planning and creating content. To decide which of these to focus on, you'll need to find out what kinds of content are getting the most shares and pins in your niche.
So to start, you'll want to do some
keyword research. Head to Pinterest and Google to see what words people use to
find the products you sell. Write these keywords down and look back at them
whenever you publish new content. To learn more about search engine
optimization and how to incorporate it into your marketing strategy, check out
our video on SEO.
The link is in the description below.
Another way to figure out what types of content to create is to research your
competition. Take a look at what popular creators in your niche are doing and
look at their boards to help you understand what works and what doesn't.
Some factors to take into account are
the topics they're choosing, which content types work, and what their
engagement rates look like for different types of content. Now we'll get into
some content best practices. Pinterest supports vertical images so aim for a
high-quality image 2:3 aspect ratio. You can create an image with these dimensions
in an app like Canva or Pablo, which come with templates that have been
pre-made for Pinterest's aspect ratio.
These apps are also great for creating
text overlays, which work famously on Pinterest. In terms of your
images—simple, clear, and attractive photos work best. For clothes and
accessories, use real people to model them in everyday settings so your
audience can envision themselves using the product in real life. The same thing
goes for home decor—rather than posting stand alone product photos, show how
your product would look in a real house. And keep in mind that brighter images
and images without faces perform better. And just because Pinterest is mostly
for visuals, doesn't mean you should skip on copy.
Tell people the story of your brand and
products and allow them to envision themselves as customers. Your descriptions
should be positive, helpful, keyword focused, and give the reader something to
do. However, don't add any "sales-y" calls to action or reference
Pinterest functionality. Also it's good to avoid promotional information and
use hashtags sparingly. And because content on Pinterest is re-shared so
frequently, include your logo subtly on your original content so it can be
traced back to you.
After you've got some content ideas
jotted down, pay special attention to crafting keyword-rich titles and
descriptions and related hashtags for your pins. This will make it easier for
your audience to discover your boards. Then upload a high quality image that
you can crop, and add logos and text to the photo in the Pin editor. After
that, hit publish and choose the board you want to pin your content to.
Just remember that the first 15-20 pins on each board are the most important because they're the first thing people see when they look at your board. These pins especially need to be relevant, valuable, evergreen, and useful. You can organize your boards by seasonality, product types, or type of content like infographics and blog posts. Then select up to five showcase boards, which will appear right under your name and bio. This is where you'll want to host your best original branded content that establishes your authority and shows your audience what you're offering.
You'll also want to add a cover board
to your main profile. You can either showcase some of your boards as your
profile cover or set an image or video as your profile cover. Just make sure
that this cover photo will tell your audience more about what your niche is.
Now, let's get into how to optimize your pins.
3.
Optimize
your pins : One of the major perks of having a business account on Pinterest is
how easy the app makes it for users to buy from a pin. You can make buying easy
for your customers by using Shop The Look pins, the shop tab for
business profiles, and integrating Rich Pins. Shop The Look pins allow
you to click on a specific product that interests you and takes you directly to
the product page to buy.
However they're only available on
Android and iOS in the US and for specific platforms like Shopify. Then there's
the Shop tab for business profiles. This allows you to go to a
businesses' profile and shop for products directly from their page. Lastly,
there are Rich Pins, which are regular pins filled with information about your
product like the price and what your brand is. It also features an automatic
price drop tool so everyone who pinned it will be notified about price drops.
The complication with Rich Pins though
is that they involve metatags and you need to wait for Pinterest's approval.
And be sure to link your pins to your website and integrate Pinterest into your
website. You can do this by using the Pinterest widget builder that's available
for WordPress, Wix, and Blogger. Connect your social accounts to Pinterest and
cross-promote your presence across all platforms. After you've optimized your
pins, it's time to schedule your content.
4.
Schedule your content: For best results,
you'll want to pin 5-30 new pieces of original content throughout the day. You
can do this by curating your pins on a secret board and pinning them publicly
as the day goes by. The best times to post depend on your audience so be sure
to look at your analytics to see when they're most active. In general, the best
times to post are between 2-4 PM EST and 8 PM-1 AM EST.
Saturday mornings in general are going
to be your best bet. If you want to pre-schedule and automate your posting,
check out Hootsuite and Sprout Social, both of which manage post
scheduling for you. And once you've pinned some content, don't be afraid to
re-pin your older pins. Not everybody is
going to see everything you post so re pin
content that has a proven track record of good engagement. The next step after
you've optimized your pins, is to engage and collaborate with pinners.
How to use Pinterest for Marketing ?
Engage and collaborate with
pinners: Re pin, like, and post personalized comments on pins relevant to
your niche so you can build a relationship with other pinners and their
followers will check out your brand. Answer commenter's questions and be sure
to thank people for re-sharing or liking your content. This will help you build
that brand loyalty that will keep your audience engaged with your pins and your
business. You can also join community boards.
Community boards on Pinterest allow multiple users
to contribute to one shared board. It's a smart way to get your brand's content
in front of new audiences in your specialty. Start out by following popular
boards that are relevant to your niche and comment on their new or popular pins
for brand visibility. If you're interested in joining that board, check out the
board's description for a link to apply or email the owner. You can also start
your own community board by inviting your followers and industry experts to
join. Before you invite them to join, you'll want to build a relationship with
these experts and influencers first.
Start by re pinning their pins,
following their boards, and leaving thoughtful comments on their pins. After
some time has passed, then feel free to ask them if you can post on one of
their boards or if they'd like to post on one of yours. And make sure you have
an idea of what you're looking for on your board so you can share a detailed
vision with them.
To track your followers, monitor group
board activity, and research trending content, look into using apps like Pingroupie,
Loop88, or Pin Follow. And lastly, be sure to track your analytics.
6.
Track your analytics:
Pinterest Analytics shows you which pins and boards are getting the most
engagement, who your audience is, what devices people are using and what your
referral traffic from your website looks like. Overall, it'll help you
understand what content you should focus on posting for best results. For even
more detailed analytics, check out Google Analytics, Hootsuite, Tailwind,
or Sprout Social. And that's everything you need to know about Pinterest
Marketing.
How do you use Pinterest for your business and
what content do you like to see from other brands ? Let us know in the comments
below!
I hope you enjoyed this article.
Please do share this article with your friends so that they also may get benefited. If you have any query regarding this then you may comment below. I will try to solve your query....
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1 Comments
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